Ego surfing, or Googling yourself, is the act of entering your name into the mighty Google-ma-tron and seeing what, if anything, comes back.  The more results, the bigger your ego growths. Well an enterprising chap by the name of Alec Brownstein wanted to pursue a career with Y&R New York.  His plan.  Play to the egos of Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone - top Creative Directors.  How?  Watch the following. I love this idea because it's simple, innovative and has proven very effective.  He has since won two pencils and a Clio for his idea.