One simple trick about picking a vanity URL. Make it easy to recall.

Canon are currently running and advert for a new camera with some fandangle special effects technology - let's you defy gravity while sitting on the ground - however they have opted to use the product model no. in the URL. Um. Ok. What was it called again?

Perhaps something simple, akin to 'what it said on the tin' is more apt? How about canon.co.uk/tree? That would have done would it not?

Sure, it might not have stroked the ego of the marketing bods in that pitch meeting, but surely having someone remember the ad, then actually going to the site as a result, would have given the said people a conversion boner?

A wee while ago I banged on about my British Gas online experience.  Well, here are a few more bits of goodness that have made me stop and think while on my journey through the interwebs. Home Office This is a nice little gem.  Not often you get asked to enter a date in DD-MMM-YYYY format - in a text field even. MM would have surely sufficed, and been one less character to enter.   Bureaucracy in all its glory. National Express This is up there as  one of the most useless error message ever. Trying to book a bus to Glastonbury.  I got this message a few times as I was selecting the times I wanted.  Would have been nice to indicate whether it was the outbound bus, returning bus, or both that was full at the times I requested.  Ended up calling as it was quicker than working out all the possible outbound / return combinations. Fogbugz Quite like how Fogbugz displays the set-up process as 'your end' and 'our end'.

Only minor beef is that 'email address confirmed' is red, to me, indicative of an error, even though the messaging and big tick say that all is good.