Ego surfing, or Googling yourself, is the act of entering your name into the mighty Google-ma-tron and seeing what, if anything, comes back. The more results, the bigger your ego growths.
Well an enterprising chap by the name of Alec Brownstein wanted to pursue a career with Y&R New York. His plan. Play to the egos of Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone - top Creative Directors. How? Watch the following.
I love this idea because it's simple, innovative and has proven very effective. He has since won two pencils and a Clio for his idea.
Almost a year on from the original video, Socialnomics author, Erik Qualman (@equalman), has released 'Social Media Revolution 2'. The new video is a refresh, with new and updated social media & mobile stats.
Still think social media is a fad?
Mcgarrybowen have been working on a TV campaign for Verizon's Motorola Droid phone - the next phone to take on the iPhone.
As you would gather from the name, the new Motorola will use the Google Android OS, and is hoping to win over the growing number of frustrated iPhone users.
The mobile wars continue...
