N Building from Alexander Reeder on Vimeo.

"This building in Tachiwaka, Japan, is a standalone user experience. Snap a photo of the exterior on your cellphone and be directed to its website; stream live tweets from inside; point a camera towards it and bring up an augmented reality layer displaying information on the stores inside and the sales they're having." - from Idealog

Mcgarrybowen have been working on a TV campaign for Verizon's Motorola Droid phone - the next phone to take on the iPhone. As you would gather from the name, the new Motorola will use the Google Android OS, and is hoping to win over the growing number of frustrated iPhone users. The mobile wars continue...