Sitting in Split airport after a sun soaked holiday in Croatia, and I have just witnessed an ever growing social phenomenon. The iFamily.

Meet Dad. He is a Steve Jobs wannabe, dressed in black long sleeve T, blue jeans and trainers. He is busy mashing away at his MacBook, listening to his latest iTunes purchase on his new iPhone 4. His kids, Huey, Dewey, and Louie are entertained by a collection of iPods and iPads. Mum on the other hand, has her nose buried in her book - an actual book not an iBook. No conversation has taken place between them. Now without sounding like a hypocrite (after all, I have just typed this on my iPhone while waiting for my delayed flight), I think this observation highlights two things. Firstly, technology is bringing about a social change in family dynamics. Secondly, holidays away from technology no longer exist.