Skive, the agency I work for, recently moved office and are now located next to a primary school. When the kids aren't indoors learning to read, write, paint, or whatever kids at school do nowadays, they are outside running around and making the most of playtime. Gazing out the window to the noise I pondered. Why don't we, as adults, 'play' any more? Surley there are huge benefits, for mind and profession, in playing? This made me think back to a great speech that Tim Brown, CEO of IDEO, gave at TED a few years back (yes I love TED talks) about the powerful link between creativity and play. This talk is brilliant! I love that idea that when channeled, play encourages a world of endless possibilities. When in a state of play, we are free from self-imposed barriers to sketch, prototype, test - actually create - all in the quest of good, appropriate design.